From first-timers to experienced and elite triathletes, we’re looking for people aged 18 years and older from all places and walks of life. No matter where you’re at in your triathlon journey, if you love sharing your training experience, building community, lending a hand at events, and creating content for social media, we’d love to have you on board.
WA-based, Interstate, and International athletes aged 18+ are all encouraged to apply!
APPLY NOW FOR 2026! 👇
Applications close 11.59pm (midnight) on Sunday 17 August 2025. Please note, we cannot accept athletes under 18 years into the Ambassador Program.
About the Ambassador Program:
As an ambassador, you’ll share your triathlon journey and training milestones in the lead-up to the Busselton 100 and Busselton Festival of Triathlon, create engaging and useful content to educate and inspire others, help us out with fun projects, and document your race experience across socials.
Responsibilities of a BFOT Ambassador include:
- Registering for the 2026 Busselton Festival of Triathlon (ideally Busselton 100) and training toward it.
- Creating engaging, authentic content about your road to Busselton on Instagram, Facebook, TikTok etc. Content creation is a large part of this role.
- Sharing event-specific posts, stories, and reels on social media
- Helping to promote the event and encouraging others to get involved in triathlon
- Representing the event positively, and being a role model for others.
- Not promoting/posting bad language/swearing, misconduct, controversial topics, strong political views, alcohol, drugs or smoking. Remember, you’re the face of our brand as an ambassador and your actions, posts (even past posts) and words reflect on the event.
- Attending event weekend functions and helping out where needed
- Participating in the Ambassador Whatsapp Group and meet-ups, and helping to organise other casual social opportunities for yourself and the other ambassadors to connect.
What Ambassadors get in return:
- Reimbursement of entry fees post-event, if all requirements are met
- Reimbursement of $10 AUD for each Busselton 100 referral discount code used
- Event merch to the value of approx. $100 AUD, to be pre-ordered
- Cross promotion of personal social platforms via shared and collab content
- Chance to represent the event, meet new people and have some cool experiences
How we choose Ambassadors:
- All applications must be submitted via the official application form.
- Our team will review all submissions and select up to 20 finalists, based on the information provided and a review of social media presence.
- These 20 finalist applicants will then be presented anonymously (no names or handles) to our Ambassador Alumni Group.
- With input from the Alumni, our team will select the final 10 ambassadors who will represent the event in 2026.
- Successful applicants will be sent an Ambassador Agreement to sign and return.
- All applicants will be notified of the outcome via email once the selection process is complete. We anticipate this will be before 1 October 2025.
Applications close:
11.59pm Sunday 17 August 2025. For any questions, please email [email protected].
Ambassador Alumni Group – Our 2025 Event Ambassadors
Vanessa Atienza – Hipolito
Vanessa grew up in the Philippines and never imagined becoming a swimmer, runner, or cyclist. Her triathlon journey began in 2013 when she first learned to swim, opening the door to a new world of joy and personal growth. As a Radiologist, Clinical Director and business owner, Vanessa values discipline and self-care, principles she brings to her training. Now based in Western Australia, she embraces the state’s beautiful outdoors as her training playground, enjoying open water swims and connecting with inspiring friends along the way. Guided by the motto “Believe, Achieve, Succeed,” Vanessa is committed to continuous self-improvement while having fun. As an ambassador, she’s passionate about connecting with others and inspiring them to start their own fitness adventures.
David Buitendag
Dave was a proud ambassador for the 2025 Busselton 100. At 48, he lives in Perth with his wife, Emma, and daughter, Hannah. A lifelong sports enthusiast, Dave discovered endurance sports 25 years ago through 24-hour mountain bike racing in England. Since completing his first triathlon in Busselton in 2013, he has competed in numerous middle- and long-distance triathlons, as well as trail running, gravel racing, and mountain biking events across Western Australia. As a cyber security and technology professional, Dave values maintaining a healthy, balanced lifestyle and treasures the chance to compete in local events alongside family, friends, and the inspiring community. Passionate about giving back, he coaches at his local tri club and supports various worthy causes, sharing his love of triathlon with others.
Eternity Hausen
Eternity is a 35-year-old Perth local with 18 years of military experience and a deep love for the ocean. With a background in mental health, Eternity is passionate about inspiring others, particularly those who have faced mental health challenges, to embrace fitness and resilience through sport. As a new triathlete, she is committed to supporting fellow Veterans in reconnecting with fitness and believes in the importance of diversity in sport. For Eternity, the Busselton 100 was not just a physical challenge but an opportunity to grow mentally and emotionally.
Dane Jobe
Dane is a husband and father of two young boys, working as a Mine Control Supervisor, managing a fleet of autonomous dump trucks in the Pilbara remotely from Perth. Originally from New Zealand, Dane moved to Perth at 19 and found his passion for fitness through playing rugby at a high level. After finishing his rugby career in 2018, he turned to running events to stay fit and motivated. Seeking variety, he discovered triathlon – despite having no real swimming background beyond jumping off Coogee Jetty and swimming back to the ladder. Over time, he progressed through the triathlon distances, improving his swimming and enjoying the journey along the way.
Sasha Johnson
Sasha comes from a competitive swimming background, bringing extensive endurance experience and a deep passion for community-driven events. Despite her relatively short time in triathlon, she has made an impact through both leadership and performance.
Ella Phelan
Ella, 23, is a passionate triathlon enthusiast whose life has been transformed by the sport. Thrilled to be an ambassador for the Busselton Festival of Triathlon, she looks forward to competing each year. Busselton holds a special place in her heart as the location of her first professional race, where she’s experienced some of her most challenging and rewarding moments.
Arthur Pitt
Arthur is a proud Indigenous, Torres Strait Islander man with a passion for endurance sports. His journey into endurance events began in 2023 when he trained for and completed the iconic New York Marathon as part of the Indigenous Marathon Project. In 2024, Arthur discovered triathlon at the Busselton Festival of Triathlon where he tackled the Foreshore Sprint and was instantly hooked. Since then, he has fallen in love with the sport and is dedicated to sharing his personal journey and inspiring others — particularly fellow Indigenous athletes — to get involved in triathlon. Up the Mob!
Fraser Shand
Fraser is a triathlete and foundation coach with the Fremantle Triathlon Club, passionate about sharing the training journey with others. Specialising in middle and long-distance events, this year’s Busso 100 presents another exciting opportunity for him to give his best in the 30-34 age group.
Oliver Terry
Oliver competed in his first Busselton Festival of Triathlon in 2020, and 2025 marked his 6th time being on the start line at the event. After living in Busselton in 2024 to complete the penultimate year of his medical degree, Oli raced in the elite field of the Busselton 100 for the first time in May. He has since made his professional Ironman debut at Ironman 70.3 Western Australia. This race holds special significance for him, as it is where his triathlon journey began, and it remains his favorite race each year.
Madison Toovey
21-year-old Madi, also known as the “Official Toovinator,” has been involved in triathlon for over ten years and came up through the Junior Pathway program. In the past year, she has become a coach, and transitioned to long course racing. She is absolutely loving the challenge. Her first Busselton 100 (2024) was a stellar experience. Madi loves the community involvement at these events and is eager to continue being part of the incredible atmosphere.
