Busselton Festival of Triathlon Secures Naming Rights Partner

• Triathlon Western Australia (TWA) is thrilled to announce a new partner for the Busselton Festival of Triathlon 
• Global Advanced Metals, one of the world’s leading suppliers of tantalum, is supporting the event, now in its 23rd year at this iconic location 
• In 2024, the event will be known as the Busselton Festival of Triathlon, presented by Global Advanced Metals 

The Busselton Festival of Triathlon presented by Global Advanced Metals, will run from 4-5 May 2024. 

Global Advanced Metals’ (GAM) core values of Integrity, Respect, Innovation and Responsibility are the pillars of their commitment to sustainable business operations that supports quality of life for current and future generations. 

High environmental, social and governance (ESG) standards are in keeping with Triathlon WA’s current and future plans. GAM’s environmental priorities cover items like air quality, water stewardship, waste management and biodiversity and land. 

Comments attributed to Triathlon WA Executive Director Olivia Birkett 

“The Busselton Festival of Triathlon has become a feature of the South West Region over the past 22 years, and is an important part of the triathlon racing season in WA. It features events for kids, novices, and more experienced triathletes.  

The 2024 event is expected to attract 2,000+ competitors and thousands of out-of-region visitors, generating more than $2.3 million for the local economy. 

Triathlon WA is thrilled to have GAM on board as presentation partner for the 2024 event.  Their strong commitment to the health and safety of the local community aligns well with our objectives for the Busselton Festival of Triathlon.” 

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For further information, contact: 

Mel Farley 
Commercial Operations Manager – Triathlon WA 
events@wa.triathlon.org.au – 08 9443 9778