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Event Nutrition


IRONMAN® Energy Bars and Energy Gels are the official on-course nutrition products for the 2018 IRONMAN® Australia series.

Working closely with a leading Australian sports dietician, these products have been formulated to help athletes maximise athletic performance and optimise endurance both on and off the track.

IRONMAN® Energy Bars

Whether you are an international IRONMAN® challenger, new to endurance training, or simply wanting to be the fittest you can be; IRONMAN® Energy Bars give you the perfect boost to unleash your inner athlete.

Available in 4 delicious flavours:

  • Cherry Cranberry
  • Banana Cinnamon
  • Salted Caramel
  • Rich Chocolate

Each bar contains:

  • A Delicious blend of oats, fruits and brown rice syrup
  • Wholesome, all natural ingredients – no artificial colours, flavours or preservatives
  • Slow release carbohydrates for sustained energy
  • Soft texture for easy eating on the go.

Available now at www.IRONMANPROTEIN.com.au

IRONMAN® Energy Gels

IRONMAN® Energy Gels contain 30g of fast acting carbohydrate per sachet to help fight fatigue and replenish energy stores during endurance exercise.

Available in 4 energising flavours:

  • Lemon Lime
  • X-Press-O (70mg caffeine)
  • Berry Blast (fructose blend)
  • Blood Orange (fructose blend)

The Berry Blast and Blood Orange flavours utilise a dual energy system for higher carb absorption, whereas the Lemon Lime and X-Press-O contain a multi chain carbohydrate that is absorbed rapidly and an ideal source of energy for endurance athletes.

Each gel:

  • Contains 30g fast acting carbohydrate
  • Provides a source of concentrated energy to fight fatigue and help maintain performance in endurance sports
  • Is full of electrolytes to regulate hydration
  • Is gluten free

Gels will be available at www.IRONMANPROTEIN.com.aufrom late March.


Shotz Electrolyte Tablets are the official on-course hydration for the SunSmart Ironman 70.3 Busselton.

Hydration is very specific, meaning that everyone competing will lose varying amounts of sweat and varying amounts of sodium. What this means is that you need to be mindful of how much you require so you don’t drink too much that you compromise your stomach, which will force you to slow down, but ensure you drink enough that sweat and sodium loss doesn’t impact too much on your performance.

The Shotz Electrolyte Tablets do not contain any sugar/calories, which allows you to consume an amount of fluid based on your own needs, but importantly adjust that volume of fluid based on the weather conditions you are experiencing during the race.

Now Busselton can get very cold in the morning and if you have competed there before you will know how cold it can get. When it is cold you don’t sweat that much and the need for fluid intake is not that critical and for those athletes relying on their calories in their drink (typical sports drinks) they are provided with two choices.

Choice No.1 – Try to access their calories through their drink, which forces them to drink a volume of fluid way beyond what they require in cold conditions, ultimately leading to stomach problems that can show up during the bike, or later on in the run.

Choice No. 2 – Because of the cold conditions the athlete doesn’t feel the need to drink very much, which is wise as their sweat rate is likely not very high. What happens here is that the athlete does not access the calories they require to ensure they arrive into T2 ready for a strong run.

The simple answer is to use the Shotz Electrolyte Tablets in your bottles so you’re not locked into drinking a set volume of fluid, but instead can hydrate based on the weather conditions that show up on race day. The other advantage of the Shotz Electrolyte Tablets is that you can add more tablets to your bottle if you feel you require more sodium.

Find out lots more at – www.shotznutrition.com.au